Monday, November 9, 2009

Google Acquires AdMob to Bolster Mobile-Display Ad Business - Advertising Age - Digital

Google Acquires AdMob to Bolster Mobile-Display Ad Business - Advertising Age - Digital: "As online search growth has slowed, mobile has ramped up: In the last quarter, Google's mobile queries grew 30% over the second quarter. Though mobile advertising is still considered nascent, the growth for this medium is expected to outpace online spending and is predicted to reach $1.14 billion in 2012, about double what is projected for next year, according to eMarketer."

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