"Friending" brands egocentric, finds Razorfish - Social Marketing - BizReport

"Friending" brands egocentric, finds Razorfish - Social Marketing - BizReport: "When Razorfish surveyed 1,000 'connected consumers' about their digital habits and attitudes towards social media marketing, they found that promotions and discounts were primary drivers of 'friending' a brand for over a third of social networking users and 44% of Twitter users. In other words, they were in the relationship for what they could get out of it"