What does Google’s $750M purchase of AdMob mean for mobile advertising? - Mobile Marketer - Ad networks

What does Google’s $750M purchase of AdMob mean for mobile advertising? - Mobile Marketer - Ad networks: "Gartner projects that the worldwide revenue for mobile advertising will be $13.5 billion in 2013, up from around $500 million in 2008. This includes mobile banner ads, SMS, text links, search and maps, ads in applications and games, ads in videos and TV shown on a mobile phone"

"Friending" brands egocentric, finds Razorfish - Social Marketing - BizReport

"Friending" brands egocentric, finds Razorfish - Social Marketing - BizReport: "When Razorfish surveyed 1,000 'connected consumers' about their digital habits and attitudes towards social media marketing, they found that promotions and discounts were primary drivers of 'friending' a brand for over a third of social networking users and 44% of Twitter users. In other words, they were in the relationship for what they could get out of it"

Google Acquires AdMob to Bolster Mobile-Display Ad Business - Advertising Age - Digital

Google Acquires AdMob to Bolster Mobile-Display Ad Business - Advertising Age - Digital: "As online search growth has slowed, mobile has ramped up: In the last quarter, Google's mobile queries grew 30% over the second quarter. Though mobile advertising is still considered nascent, the growth for this medium is expected to outpace online spending and is predicted to reach $1.14 billion in 2012, about double what is projected for next year, according to eMarketer."