Quasar Talk

So after a lot of Internal "Talk", discussions & research we are all set to tap the Social Media Landscape and add value to the brands through virtual conversations and social interactions - a part of it is in the lines of Qualitative Research and other part is to devise programs & tools to engage with consumers over the social media platforms like facebook, orkut, blogs & forums.

Here is the formal announcement of our foray into Social Media:


Quasar Media launches Quasar Talk, to take social media marketing a step ahead Pallavi Goorha

October 25, 2007

Quasar Media, a digital media and e-business solutions company, has taken consumer interaction a step ahead with the launch of its ‘Quasar Talk’. A blog marketing platform, Quasar Talk enables consumers to directly interact with the brand. General Motors has already signed on for Quasar Talk.

Manish Vij, Co-Founder and Chief Business Officer, Smile Interactive, the holding company of Quasar Media, pointed out that Internet marketing was growing much beyond the traditional media planning, buying or creative development. Though these remained essential in digital marketing, the new generation of consumers wanted to interact with the brands and not get pushed with advertising.

He said, “It is important for brands to create time than buying time. The consumer will buy brands which are friendly to them, interacting with them and understand them. Till recently, all marketing was a one way process and brands were afraid of talking to the consumer, but I think that’s passé. New consumers now have the power to share and they have started trusting other consumer reviews before arriving at a purchase decision. Few of my FMCG marketer friends feel this might not be for them, but I think otherwise, the more mass the product, the more need of interacting. A recent survey proves that consumers in India trust ‘Internet reviews’ much more than television advertising, therefore it is time our marketers start taking social media marketing seriously.”

It is important to note that social media marketing is not just about writing corporate blogs or blog marketing, but much beyond it. Quasar Media has also tied up with international technology partners to measure the effectiveness of social media efforts.

Quasar Media is eyeing a 20 per cent share of the digital advertising market in India. Some of the well-known clients of Quasar Media include MakeMyTrip.com, Monster, Microsoft, Airtel, Zapak, General Motors and LG.

Quasar and Quasar Talk are here to stay !

Connect with me if you are also keen to take this ride. We are looking for internet and social media enthusiasts to scale up this division !

Time to go Anti-Social

In between all the hue and cry about social networking sites here is something different - some one is talking anti-social now....Check out the evil version of facebook.com - Hatebook.org ! Phew!

Concept might not take off as well as the original one..but traditional yin-yang wisdom taught me that opposite do and can survive in tandem....we are surely nearing an era where we will have a dot com for any & every thing...scary !

Shaadi Ki Ghodi - Great Advertising!

Couldn't resist having the privilege of being the first one to publish this TVC on a blog...As it reaches more eyeballs I am sure it will spread like wild fire! Also, had the privilege to work closely with the team working on this project. Based on a great cultural insight this one drives home the point bang on target - to survive in this globally competitive world every business needs to follow the right standards. Moreover, the TVC hits the social media before it hits the mass media...enjoy!