Buying Time to Creating Time

As a group of passionate believers of Internet media we guys at Quasar keep discussing the importance of creating time over buying time ! If you think of it that's where Internet as a media has made a difference and can be differentiated rationally over other mediums of communication. The battle of eyeballs & clutter end with this argument - Internet is the only medium which lets you buy time from the audience. That means how well & for how long I can engage my audience on my website - all the time they spend on your site seeing demos, reading brochures, watching videos is the time you have not paid for - You only paid to get this user on to your website. In India, we still don't see brands realizing the importance of creating time with their customers. Across the globe kick-ass videos are being produced & released specifically for the Internet - BMW pioneered this with their "The Hire" Film Series which crossed 100 Million Views! BMW only incurred the production cost and then created time from their audience - That's the power of Internet - Here the media can also be created !