One of the most significant change that has taken place is the rise of something called as “Social Media” As per the new age encyclopedia – WIKIpedia (it epitomize Social media to the core) Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.”
Showing posts with label Social Networks. Show all posts
Showing posts with label Social Networks. Show all posts
Wednesday, October 1, 2008
Exploring Social Media Marketing – Myth or Reality
So I am back, this time taking a clue from my previous post where I mentioned about how swiftly the landscape of digital marketing is changing and how it is really critical for people like us to keep pace with this changing landscape in order to live through these changes thus making the best of these opportunities for our clients who increasingly want to engage with their customers as opposed to just reaching out to them.
One of the most significant change that has taken place is the rise of something called as “Social Media” As per the new age encyclopedia – WIKIpedia (it epitomize Social media to the core) Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.”
One of the most significant change that has taken place is the rise of something called as “Social Media” As per the new age encyclopedia – WIKIpedia (it epitomize Social media to the core) Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.”
Saturday, October 27, 2007
Quasar Talk
So after a lot of Internal "Talk", discussions & research we are all set to tap the Social Media Landscape and add value to the brands through virtual conversations and social interactions - a part of it is in the lines of Qualitative Research and other part is to devise programs & tools to engage with consumers over the social media platforms like facebook, orkut, blogs & forums.
Here is the formal announcement of our foray into Social Media:
Quasar Media launches Quasar Talk, to take social media marketing a step ahead Pallavi Goorha
October 25, 2007
Quasar Media, a digital media and e-business solutions company, has taken consumer interaction a step ahead with the launch of its ‘Quasar Talk’. A blog marketing platform, Quasar Talk enables consumers to directly interact with the brand. General Motors has already signed on for Quasar Talk.
Manish Vij, Co-Founder and Chief Business Officer, Smile Interactive, the holding company of Quasar Media, pointed out that Internet marketing was growing much beyond the traditional media planning, buying or creative development. Though these remained essential in digital marketing, the new generation of consumers wanted to interact with the brands and not get pushed with advertising.
He said, “It is important for brands to create time than buying time. The consumer will buy brands which are friendly to them, interacting with them and understand them. Till recently, all marketing was a one way process and brands were afraid of talking to the consumer, but I think that’s passé. New consumers now have the power to share and they have started trusting other consumer reviews before arriving at a purchase decision. Few of my FMCG marketer friends feel this might not be for them, but I think otherwise, the more mass the product, the more need of interacting. A recent survey proves that consumers in India trust ‘Internet reviews’ much more than television advertising, therefore it is time our marketers start taking social media marketing seriously.”
It is important to note that social media marketing is not just about writing corporate blogs or blog marketing, but much beyond it. Quasar Media has also tied up with international technology partners to measure the effectiveness of social media efforts.
Quasar Media is eyeing a 20 per cent share of the digital advertising market in India. Some of the well-known clients of Quasar Media include MakeMyTrip.com, Monster, Microsoft, Airtel, Zapak, General Motors and LG.
Quasar and Quasar Talk are here to stay !
Connect with me if you are also keen to take this ride. We are looking for internet and social media enthusiasts to scale up this division !
Here is the formal announcement of our foray into Social Media:
Quasar Media launches Quasar Talk, to take social media marketing a step ahead Pallavi Goorha
October 25, 2007
Quasar Media, a digital media and e-business solutions company, has taken consumer interaction a step ahead with the launch of its ‘Quasar Talk’. A blog marketing platform, Quasar Talk enables consumers to directly interact with the brand. General Motors has already signed on for Quasar Talk.
Manish Vij, Co-Founder and Chief Business Officer, Smile Interactive, the holding company of Quasar Media, pointed out that Internet marketing was growing much beyond the traditional media planning, buying or creative development. Though these remained essential in digital marketing, the new generation of consumers wanted to interact with the brands and not get pushed with advertising.
He said, “It is important for brands to create time than buying time. The consumer will buy brands which are friendly to them, interacting with them and understand them. Till recently, all marketing was a one way process and brands were afraid of talking to the consumer, but I think that’s passé. New consumers now have the power to share and they have started trusting other consumer reviews before arriving at a purchase decision. Few of my FMCG marketer friends feel this might not be for them, but I think otherwise, the more mass the product, the more need of interacting. A recent survey proves that consumers in India trust ‘Internet reviews’ much more than television advertising, therefore it is time our marketers start taking social media marketing seriously.”
It is important to note that social media marketing is not just about writing corporate blogs or blog marketing, but much beyond it. Quasar Media has also tied up with international technology partners to measure the effectiveness of social media efforts.
Quasar Media is eyeing a 20 per cent share of the digital advertising market in India. Some of the well-known clients of Quasar Media include MakeMyTrip.com, Monster, Microsoft, Airtel, Zapak, General Motors and LG.
Quasar and Quasar Talk are here to stay !
Connect with me if you are also keen to take this ride. We are looking for internet and social media enthusiasts to scale up this division !
Sunday, October 21, 2007
Time to go Anti-Social
In between all the hue and cry about social networking sites here is something different - some one is talking anti-social now....Check out the evil version of facebook.com - Hatebook.org ! Phew!
Concept might not take off as well as the original one..but traditional yin-yang wisdom taught me that opposite do and can survive in tandem....we are surely nearing an era where we will have a dot com for any & every thing...scary !
Monday, September 3, 2007
Web : The Way I want it !
It's been some time that I came across creating totally customized web pages for yourself ( the likes of igoogle ) but never found a fancy for any ! The idea of getting only the information that I want ( and nothing more ) along with some cool widgets always fascinated me but somehow I couldn't stick for more than 2-3 days on any of these even after spending some valuable time customizing the feeds and widgets.
It was only recently that one of my "more" tech savvy friend - Satish, introduced me to Net Vibes. Trust me, it has made my quest for relevant information easier. I loved the simplicity of presentation & the fact that you can customize the site to the minutest possible detail - they haven't even put their logo on your customized page ! Now, I no longer have to hop from site to site looking for information that I want rather than the information that I am shown.
But, if such will be the form of the websites users will like to visit ( or rather create for themselves ) in future then what will the form of online advertising they will consume? As a consumer I would love to get Hot Deals on my favorite brands as RSS feeds within this page (remember Google's mantra to success was to treat advertising as a commercial information which consumers are looking for ) or put up a cool widget like LIVE Cricket or Tennis Scores on my customized web page - Both give a very good advertising or branding opportunity !
I also see a huge potential in the way advertisers are integrating applications in "Facebook" - Flixster's Movie Rating Application or Trip Advisor's Travel Map Application - to me that's the perfect way of riding on the social media wave as treating social networking sites like just another "eyeball" play is not the smartest thing to do. You need to be a part of them to get noticed and thus make a difference to the community at large!
It was only recently that one of my "more" tech savvy friend - Satish, introduced me to Net Vibes. Trust me, it has made my quest for relevant information easier. I loved the simplicity of presentation & the fact that you can customize the site to the minutest possible detail - they haven't even put their logo on your customized page ! Now, I no longer have to hop from site to site looking for information that I want rather than the information that I am shown.
But, if such will be the form of the websites users will like to visit ( or rather create for themselves ) in future then what will the form of online advertising they will consume? As a consumer I would love to get Hot Deals on my favorite brands as RSS feeds within this page (remember Google's mantra to success was to treat advertising as a commercial information which consumers are looking for ) or put up a cool widget like LIVE Cricket or Tennis Scores on my customized web page - Both give a very good advertising or branding opportunity !
I also see a huge potential in the way advertisers are integrating applications in "Facebook" - Flixster's Movie Rating Application or Trip Advisor's Travel Map Application - to me that's the perfect way of riding on the social media wave as treating social networking sites like just another "eyeball" play is not the smartest thing to do. You need to be a part of them to get noticed and thus make a difference to the community at large!
Saturday, August 18, 2007
India Rising
Pretty thrilled to see this on one of the largest social networking site in the World - Another indicator of how Indian's are influencing the WWW with their sheer numbers and how seriously large players are eying this audience !
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